Services - Search Engine Marketing

The Good Web Company provide tailored Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) programs to give your website as a high a position as possible on the major search engines, and to maximise the chance of real customers clicking through to your website.

A lot is written about search engine optimisation about changes to the search engine algorithms and the latest "tricks" for a high ranking. Our approach is simple - we focus on giving the search engines and your customers what they want, and not chasing the latest technique that will soon be penalised or ignored by the engines. We help our clients develop sustainable websites that attract quality traffic, not sites that last five minutes.

We focus on helping clients develop their websites so that every page is accessible to the search engines, and ensure that every page is presented in a way that is both technically correct and optimised to give the search engines and your customers what they want - a well presented, easy to read website with optimised content and code. After all, that is what search engine algorithms try to find for their users.

For each of our clients we produce an audit of their website detailing changes to be made to code and content. We then help them implement these changes and ensure processes are in place to prevent future problems; this can include producing a best practice guide for technical or editorial staff if required.

We also provide advice on developing content to match the way people use search engines, to help attract additional visitors.

Made to measure campaigns

We devise an individually tailored and relevant search engine marketing strategy to promote your site within the major search engines including all preparation, coding and structuring of your site to achieve top listings for targeted search terms.

• Keyword analysis
• Competitor analysis
• On-page optimisation
• Deep site optimisation
• Valuable link building
• Solutions for non-search engine compatible sites
• Solutions for catalogue sites
• Brand protective approach
• Fast, manual search engine submission
• Optimisation for a re-brand
• Position reporting

SEO from as little as £600

 

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